Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer 🚀

The Concept Behind Radhika

Radhika Subramaniam is India’s first fully AI-generated travel influencer, launched in June 2025 by Collective Artists Network. She's designed as a Gen Z solo traveler, fluent in both Tamil and English, who travels virtually across India—no passport or holiday breaks required .

A Traveler Who Never Stops

Radhika embodies the spirit of continuous discovery. With a relatable backstory—leaving her corporate job to “follow her wanderlust”—she delivers culturally rich, heartfelt stories from every corner of India. Think hidden cafes, local rituals, and regional legends .

Tailored for Gen Z & Cultural Authenticity

She isn’t just another luxury travel influencer. Radhika is crafted to resonate with Gen Z and younger millennials through:

Bilingual storytelling — blending regional heritage with modern flair

Accessibility — focusing on relatable experiences, not exclusivity

Authenticity — her digital persona feels like “that one friend who took the leap” .

Why Brands Are Intrigued

Brands and tourism boards see Radhika as a new kind of influencer:

Always-on creator — No downtime or travel constraints

Culturally aware — Speaks local languages and highlights hidden gems

Scale-friendly — Ideal for campaigns across multiple regions with consistent visuals and voice 

As Vijay Subramaniam, CEO of Collective Artists Network, puts it:

> “With her, we wanted to build more than just a new kind of influencer—we wanted someone who could tell stories with heart, and make people feel seen.”  

Global Trend & India’s Pioneer Status

Radhika follows global trends—Germany introduced a similar AI travel ambassador in 2023—but she’s India’s first. Her launch confirms India’s growing interest in AI-powered narrative and cultural immersion .

⚠️ Disclaimer

This article is based on recent reports and the official launch of Radhika Subramaniam by Collective Artists Network as of June 2025.